Get Online Marketing Training From Experienced Professionals
The Online Media Boot Camp conference speakers include leaders in the fields of on-line marketing, search engine optimization (SEO), social media, and public relations:
Liana (Li) Evans
Liana, better known in the industry as Li, is the Director of Internet Marketing for KeyRelevance. She is also the owner and chief contributor to the popular online marketing blog Search Marketing Gurus. Li has been quoted in several online marketing books such as Now is Gone, as well as Online Marketing Heroes. Liana is an active online marketing conference speaker, speaking at such popular conferences as Search Engine Strategies, Search Marketing Expo, Webmaster World and Podcamp Philly.
Since 1999 Liana has been active in the search marketing arena, becoming well-versed in all avenues of search marketing, with a particular focus on natural search optimization, vertical search, social media, and word-of-mouth marketing. She has also become well-versed in areas of the retail industry that are regulated by the FTC. Li helped to design, plan, and implement an Internet Retailer 500 company’s efforts into natural search optimization, totally revamping out-of-date navigation and site architecture, with very successful results. Since 1992 Liana has been active in the technology fields, being both a well-versed programmer and database programmer/designer, which lends well to her technical expertise in dealing with large-scale retail sites and their dynamic natures.
The Social Media “Swami” for Herndon-based Internet services Network Solutions, Shashi Bellamkonda is a self-described Internet addict, blogger and early adopter for new technologies. Shashi’s blog provides invaluable information on technology happenings, advice & other technology thoughts. Shashi started his blog to keep his many on and offline friends up to date on the coolest new things to check out and answer their questions on social media and technology from what to use and how, how to prevent popups, how to avoid viruses, how to save computers from hackers, and the ever popular “Why is my computer freezing?”
Shashi helped Network Solutions aggressively move into the online space to listen to and interact with its customers. A prolific Twitterer, blogger, and product innovator, Shashi loves technology, testing new things and helping people. Shashi has presented previously on “How to Sell Social Media to Your Boss” and “Social Media tools for Small Business.” Shashi accepted the 2008 Excellence in New Communications Award given to him and Livingston Communications at the Society for New Communications Research Awards Gala.
Valeria is the author of the internationally known and highly respected marketing blog Conversation Agent. Valeria helps businesses understand how customers and communities have changed marketing, public relations, and communications―and how to build value in this new environment. As a communicator with 20 years of experience, 10 of which are in online marketing, in 5 different industries she specializes in marketing communications, customer dialogue, and brand management.
Valeria is a Fast Company Expert blogger and a contributor to Marketing Profs Daily Fix, and Marketing 2.0. She is a co-author of The Age of Conversation, a ground breaking collaboration by today’s top marketing writers. Valeria is a frequent speaker on branding, integrating marketing and social media to serve business strategy, and customer conversations as the new marketing. She publishes in both English and Italian. Educated at the University of Bologna and Villanova University, Valeria combines New World sensibilities with Italian style. She’s an active member of the Blog Council, the International Association of Business Communicators (IABC), the American Marketing Association (AMA), the World Affairs Council of Philadelphia (WACA), and the Public Relations Society of America (PRSA).
Beth Harte is the Principal of Harte Marketing & Communications, a speaker and an adjunct professor at Immaculata University. As a marketing and communications professional, Beth started her career when companies barely had e-mail—let alone websites. Experiencing Web 1.0 first hand (why do we need a website?), she also enjoyed the mad dash towards implementing integrated marketing communications, search engine optimization (SEO) and search engine marketing (SEM). Beth has over 14 years of experience in strategic planning, branding, public relations, analyst relations, product marketing, international marketing, business development, lead generation (direct mail, e-mail marketing), website management, SEO/SEM, and all things marketing and communications.
Beth is passionate about marketing, communications and social media—and that comes out in her speaking. Beth has spoken at local social media events such as PodCamp, SearchCamp, and BarCamp on topics including Brand Reputation and Management, Public Relations and the Web and The RO[I] of Social Media and on social networking at the Center City Proprietor’s Association’s event, Using the Internet to Market your Business. Beth is the Promotions Director for the Philadelphia Social Media Club. Beth’s blog, The Harte of Marketing is featured in AdAge’s Power 150, a globally recognized ranking of top media and marketing blogs. Beth also blogs for MarketingProfs Daily Fix blog and Search Engine Guide.
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is “Don’t focus on the tools, focus on the connections that the tools help facilitate.” His goal is to help his clients create those connections with their customers, and nurture them into relationships that help grow their bottom line.
His social media ‘homebase’ is The Viral Garden, which in 2 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 100,000. He is also a frequent contributor to the website Marketing Profs, as well as their marketing blog DailyFix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
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