Conference Agenda

The Online Media Boot Camp is a day long, exclusive internet marketing training conference, just outside of Philadelphia, PA. This conference is limited to just 65 attendees! Come prepared to give your brains a serious workout and, of course, have some fun with each other and the speakers too!

Online Media Boot Camp
April 9th, 2009 - King of Prussia PA
Conference Agenda
 
 8:00 a.m.
 
 
 Registration & Breakfast
 
 
 8:30 a.m.
 
 
 Social Media Fundamentals with Liana “Li” Evans
 
 
 9:30 a.m.
 
 
 Selling On-Line Media Internally with Shashi Bellamkonda
 
 
 10:30 a.m.
 
 
 Break
 
 
 10:45 a.m.
 
 
 Corporate Blogging with Valeria Maltoni
 
 
 11:45 a.m.
 
 
 Lunch with speakers
 
 
 1:00 p.m.
 
 
 Public Relations 2.0 with Beth Harte
 
 
 2:00 p.m.
 
 
 Social Networking & Community Building with Mack Collier
 
 
 3:00 p.m.
 
 
 Break
 
 
 3:15 p.m.
 
 
 On-Line Marketing Workshop
 
 
 4:15 p.m.
 
 
 Wrap-up & Q&A
 

Online Marketing Training Session Details:

Social Media Fundamentals with Liana “Li” Evans

In this session you’ll learn all about the basics of social media. What kinds of social media are out there? How do I get started? What do I need to know? Where do I even begin? There are a lot of questions marketing departments have when it comes to social media and a lot surrounds accountability and figuring out which social media platform they should be participating in. This session gives the attendees the basic fundamentals to understand the different social media types, how they affect their online marketing strategies and gives attendees a solid foundation of knowledge to build successful online marketing plans in social media.

Key Take Aways

  • Understanding the Different Types of Social Media
  • Researching Your Audience
  • Basic Do’s and Don’ts in Social Media
  • Tips for Building Sound Social Media Marketing Strategies
  • How to Integrate Social Media into a Full Online Marketing Strategy

Selling On-Line Media Internally with Shashi Bellamkonda

Are you frustrated that your company is not engaged in social media? As a marketer you know that social media is beneficial in engaging customers, prospects and partners? But with social media comes the lack of control and an inherent transparency–and your management team is risk averse. How then can you convince the management team that social media will benefit the company? This session will cover creative ways to get management, including lawyers, on board with social media.

Key Take Aways

  • How to become a social media champion
  • Actionable steps to convince your boss of the value of social media
  • Creative ways to recruit internal proponents
  • How to gather & present compelling reasons to implement social media

Corporate Blogging with Valeria Maltoni

Perhaps your company is considering a blog as part of their marketing strategy for customer acquisition or retention or maybe it’s as simple as your management thinks it’s the “in” thing to have one. Or, perhaps your existing corporate blog has stalled due to the time-demand of generating content. This session will cover how to get started with a corporate blog and how to keep it from stalling.

Key Take Aways

  • Why start a blog and who the best corporate bloggers are
  • Best practices for blogging
  • 3-easy steps to set up a corporate blog and optimize it
  • How to make sure your content pipeline is always filled with reader-centric material

Public Relations 2.0 with Beth Harte

When it comes to public relations, you’re audience is no longer just the media…it’s all your publics! Whether you intend for it or not, when you release a news release over the wire, you can’t control who sees it or who picks it up. This session will cover the best ways to harness the power of your publics to get news into the hands of the media as well as customers, prospects, partners, employees and more.

Key Take Aways

  • Writing for all your publics
  • How to use an RSS feed on your site
  • Creating a social media release
  • Sharing news using social media tools
  • How to pitch bloggers

Social Networking & Community Building with Mack Collier

A lot of companies are closing off access to social media tools like Twitter, LinkedIn, YouTube, Facebook and more and yet they want to be engaged in social media–and especially blogging. Without an overall strategy for engaging in the entire social community where your customers and prospects might be, corporate blogging efforts might not give you the results you are looking for. This session will give the attendees the valuable insights on how to engage social media communities in a meaningful way that will help drive quality conversations and traffic.

Key Take Aways

  • How an online community can help you grow your business
  • How to use Facebook, Twitter, LinkedIn and other social networks to build a community
  • Why some online groups form communities, while others don’t. Find the core qualities that create communities
  • Why building a community and increasing the communities’ interactions on your blog can be done by engaging blog readers with content that resonates
  • How to increase the communities’ interactions by putting the focus on the communities’ best commenters (and their comments)

On-Line Media Workshop

It’s the end of the day and you’ve just learned how to use online media to your marketing advantage. Now comes the test…can you actually implement it? The online marketing workshop will put your existing and newly acquired skills to the test! For this workshop you will be broken up into groups where you will all work together to come up with a marketing plan to promote a newly formed company. The plan must include all elements learned during the Online Media Boot Camp. Each plan will be presented to the judges and the group with the most creative plan will win a prize.

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